Synova Connect
Failed payment recovery
A failed card kicks off a recovery cadence measured in hours: an email with the update link, then a follow-up email before the next billing cycle.
Why teams set this up
Involuntary churn is the quietest revenue leak you have. The customer never decided to leave. Their card expired, and nobody told them in a way they noticed.
- Involuntary churn recovered systematically
- Most failures fixed by the first email
- Escalations reach humans before cancellation dates
How the automation runs
Twelve cards fail on the first of the month. Eight get fixed from the first email, two more after the follow-up, and the remaining two land on a human list with their history. What used to be twelve quiet cancellations is now two conversations.
- CRM update
- Wait step
- Outbound email
- Conditional branch