Synova Connect
Collections escalation ladder
Aging receivables climb a defined ladder: email reminder at 15 days, firm email at 30, formal notice at 60, human at the end. Every step logged, every account treated the same.
Why teams set this up
Collections by mood means some accounts get chased weekly and others never. Inconsistency costs money and, with the wrong customer, goodwill.
- Every account worked identically
- Promises recorded and followed up
- Staff touch only accounts that need judgment
How the automation runs
Forty-currency-units becomes the same ladder for every account: most clear at the 15-day email, the 30-day emails capture promise dates that get their own follow-ups, and the controller reviews a short list of genuine problems instead of an aging report.
- CRM update
- Outbound email
- Email automation
- Team notification