Synova Connect

Ad lead qualification

Leads from ad campaigns get emailed, qualified against your criteria, and sorted into hot, warm, and disqualified before your sales team looks up.

Why teams set this up

Ad leads are expensive and mostly unqualified, and your closers spend mornings discovering which is which, one email at a time.

  • Closers talk to qualified leads only
  • Cost per qualified lead becomes a real number
  • Qualification answers become filterable CRM data

How the automation runs

A Facebook campaign delivers 40 leads over a weekend. By Monday morning, 11 are qualified with budget and timeline on the record, 6 are booked onto calendars, and the rest are nurtured or closed out. The sales floor starts the week selling.

  • CRM update
  • Outbound email
  • Conditional branch
  • Calendar
  • CRM update