AI Web Forms. Turn form submissions into CRM leads automatically.

A system that brings leads into your ecosystem

More than a form, it captures the lead and moves it straight into your pipeline the moment someone submits.

• Smart branching — Forms adapt based on previous answers to qualify leads faster, with no dead-end paths.
• Instant CRM sync — Leads flow directly into Synova CRM (and your other tools) in real time the moment they submit.
• Automated follow-up — Trigger an outbound email sequence and internal alerts immediately after submission. (Outbound SMS and call sequences coming soon.)

Three steps from drag-and-drop to live leads

Build, embed, and go live without writing code.

• Build in minutes — Drag-and-drop form builder with smart branching logic, no code needed.
• Copy one line — Get a single embed snippet and paste it anywhere on your site.
• Watch leads flow in — Real-time lead notifications, CRM updates, and outbound email sequences fire automatically.

Forms that create leads, not just records

Every submission captured, enriched, and routed to your CRM automatically.

• Instant CRM lead creation — Every submission creates a contact in Synova CRM with all fields mapped automatically, no spreadsheets or manual import.
• Multi-step forms — Break long forms into steps so visitors see a short, approachable form instead of an overwhelming wall of fields.
• Custom fields — Add any field type: text, dropdown, date, phone, or file upload, and map each one to a CRM field.
• Conditional logic — Show or hide fields based on previous answers, asking qualifying questions only when they're relevant.
• Spam protection — Built-in spam filtering blocks bot submissions from polluting your CRM.
• Email and SMS alerts to your team — You and your staff get alerted by email or text on every submission, with the full submission data included. (These are internal alerts to your own team, not messages to the contact.)
• Form analytics — Track submission rates, drop-off points, and conversion rates per form to see which fields cause abandonment.
• Embed anywhere — Embed forms on any website with a single script tag. Works with WordPress, Webflow, Squarespace, and custom sites.
• Intake workflow triggers — A submission can trigger an intake workflow: emailing the contact, creating a booking, or starting an automation sequence.
• Consent and data handling — Configure forms with the right consent fields and data-handling settings for sensitive use cases.
• AI lead scoring — The AI scores each submission on intent signals so your team prioritizes the hottest contacts first.
• Custom thank-you pages — Redirect submitters to a custom URL after submission: a booking page, a confirmation page, or a next-steps guide.

Basic forms vs Synova smart forms

How Synova smart forms compare to a standard contact form.

• Response speed — Instant outbound sequence instead of a slow email sitting in an inbox.
• Logic — Smart, branching forms instead of static, one-size-fits-all fields.
• Follow-up — Automated email sequences instead of manual work.
• CRM sync — Every submission synced automatically, not left to manual entry.
• Mobile optimized — Forms render cleanly on mobile every time.
• Lead scoring — Built-in AI lead scoring out of the box.

Third-party connection availability

Zapier, custom webhooks, and third-party API connections are available on Professional ($299/mo) and Enterprise ($599/mo), not Starter. The built-in Synova CRM and supported calendar connections, including Google Calendar, remain included on every plan.