Synova Connect
Email Drip Campaigns. Email campaigns that run themselves.
Build CRM-triggered email sequences with personalization, conditional branching, and per-contact send history. Set it once, let it run.
Core features
Automated emails that feel personal at every step.
- Triggered Email Sequences — Start a drip automatically when a new lead comes in, a form is submitted, or any CRM event fires, no manual send required.
- CRM Variable Personalization — Merge any CRM field into the email subject and body, every contact gets a message that uses their name, company, service, or deal stage.
- Configurable Delay Steps — Space emails across days or weeks with delay steps. Set the exact interval between each message.
- Conditional Branching — Split your drip into paths based on CRM data. Contacts who opened, replied, or met a condition go down one branch. Everyone else goes down the other.
- Custom Sender — Choose which team member or shared inbox the email comes from. The reply-to address is configurable per step.
- Enrollment Rules — Control which contacts enter the drip using AND/OR filters on any CRM field. A new lead from a specific source, a contact in a specific stage, or any combination.
- Activation Controls — Toggle the sequence on and off. Pause it without losing progress. Re-activate when ready.
- Per-Contact Send History — See every email that was sent, when, and the delivery status for each contact in the sequence.
- Workflow Versioning — Every save creates a new version. Roll back to any prior configuration without starting over.
- Connects to Full Sequence — Add email steps inside a larger multi-step workflow that also includes delays and conditional branches, all in one canvas.
How it works
Three steps from trigger to sent email.
- 01 Define your trigger — Choose when contacts enter the drip: on creation, on a field update, or when they match a condition you define.
- 02 Build the email sequence — Add email steps with subject, body, and sender. Insert delay steps between each email to control timing.
- 03 Activate and monitor — Turn the sequence on. Emails send automatically as contacts qualify. Review send history from the Runs drawer per contact.
Built into a full multi-step workflow
Email steps live on the same canvas as delays, conditions, and logic. A trigger such as a new lead enrolls the contact, AI lead scoring routes them down a field branch, and each path runs the right action: high-intent contacts get a personalized email and a booking link, mid-intent contacts get a templated email plus a data-enrichment step, and low-intent contacts drop into a ticket queue for nurture.