Synova Connect

Outbound overview

Understand how outbound campaigns automate emails to your contacts, and how to activate, pause, or delete them.

Outbound campaigns are automated workflows that let you engage contacts with a series of actions -- emails, delays, and conditions -- triggered automatically when contacts meet your criteria. This article covers where to find your campaigns and how they work in Synova Connect.

Getting started

Open Outbound from the sidebar in your Synova Connect dashboard. The page header reads Outbound with the description "Automate your customer journey."

Outbound list

The main page displays your outbound campaigns as a grid of cards. Each card shows:

  • Workflow name and a colorful icon
  • Version tag -- the current version number (e.g., v1, v2)
  • Status indicator -- either Active (green) or Inactive (gray), with a toggle switch
  • Created and Updated dates
  • Edit button -- opens the workflow builder
  • Delete button -- permanently removes the workflow after confirmation

Stats bar

A toolbar above the grid shows:

  • Total Outbound -- the total number of outbound campaigns you have created
  • Active -- how many workflows are currently enabled
  • Inactive -- how many workflows are paused
  • Create Outbound Campaign button -- start building a new workflow

Empty state

If you have no outbound campaigns yet, a prompt appears with a Create Your First Outbound Campaign button to get started.

How outbound works

  • Set a trigger and enrollment conditions -- define which contacts should enter the workflow. Contacts matching your enrollment rules are automatically qualified.
  • Build your flow -- chain together steps (emails, delays, and conditions) that execute in order for each qualifying contact.
  • Activate -- toggle the workflow on when you are ready. You can pause or resume it at any time.

Activating an outbound campaign

When you toggle a workflow on, an Activate Outbound Campaign modal appears:

  • If contacts currently match your enrollment rules, the modal shows how many qualified leads were found.
  • You can optionally check Run this outbound campaign on these leads immediately to enroll those existing contacts right away.
  • Click Activate to enable the workflow (and optionally enroll the leads).

If no contacts currently match, the workflow activates and will run automatically when new contacts meet your enrollment rules in the future.

Deleting an outbound campaign

Click Delete on any workflow card. A confirmation dialog warns that the action cannot be undone. Click Delete to confirm.

Next steps