Synova Connect

Analytics dashboard

Track your receptionist's performance with KPI cards, call trend charts, and exportable PDF reports in Synova Connect.

The Analytics dashboard gives you a complete view of your receptionist's performance with interactive charts, KPI summaries, and exportable reports. This article walks through each tab and how to export a custom report.

Getting started

In your Synova Connect dashboard, open Analytics & Insights from the sidebar. The page header reads "Analytics & Insights" with the description "Your complete analytics dashboard -- insights, charts, and exportable reports."

The dashboard has three tabs, displayed as pill-style buttons at the top:

  • Overview -- High-level metrics and call trend charts.
  • Call Analytics -- Detailed call data, link tracking, and text logs.
  • Customer Insights -- CRM-powered analytics and custom chart building.

Date range controls

A date range picker appears next to the tabs on the Overview and Call Analytics tabs. Use the preset buttons or select custom dates to filter all charts to a specific time period. The Customer Insights tab does not use date filtering.

Overview tab

The Overview tab displays four KPI cards at the top, followed by a series of charts.

KPI cards

  • Total Calls -- The total number of calls received in the selected date range.
  • Avg Call Duration -- The average length of calls, displayed as minutes and seconds.
  • Unique Callers -- The number of distinct phone numbers that called during the period.
  • Text Messages -- The total number of text messages sent and received.

Charts

The following charts appear below the KPI cards:

  • Call Volume -- A bar or line chart showing calls received each day in the selected range.
  • Calls by Day of Week -- Shows which days of the week receive the most calls.
  • Peak Hours -- Identifies the busiest hours across all days.
  • Hourly Distribution -- Call volume broken down by hour of day, with each line representing a different day.
  • Call Duration Distribution -- A histogram showing how long calls typically last.
  • Monthly Call Trends -- Call volume aggregated by month over time.
  • Call Activity Overview -- A yearly heatmap showing call volume density. Click cells to drill down into specific periods.

Call Analytics tab

The Call Analytics tab provides deeper data for call and messaging activity.

  • Links Clicked -- A tracking panel for short URLs sent through texting workflows, showing click counts and engagement data.
  • Call Volume by Week -- Weekly call trend visualization.
  • Call Distribution by Hour -- Identify peak calling hours to optimize availability.
  • Call Duration Distribution -- Monitor call efficiency and spot duration trends.
  • Call Logs - Yearly Overview -- A comprehensive heatmap of your call history with drill-down capability.
  • Text Logs -- Analyze messaging trends and text-based interactions over time.

Exporting reports

An Export button appears in the toolbar next to the date range controls. Click it to open the Export Custom Report modal.

  • Set a report title -- It defaults to the active tab name but can be customized.
  • Review the date range -- Shown for reference.
  • Select the sections to include -- Check or uncheck individual charts. Use Select All / Deselect All for quick toggling.
  • Add notes -- Optionally include notes or context for the report.
  • Click Export PDF to generate and download a branded PDF report.

The available sections change based on the active tab:

  • Overview tab sections: Call Volume, Calls by Day of Week, Peak Hours, Hourly Distribution, Call Duration Distribution, Monthly Call Trends, Call Activity Heatmap.
  • Call Analytics tab sections: Links Clicked, Call Volume by Week, Hourly Distribution, Call Duration Distribution, Yearly Call Logs, Text Logs.
  • Customer Insights tab: Exports the full Customer Insights dashboard.

Next steps